Google Ads · Personal consulting
Work directly with me to find wasted spend, strengthen your campaigns and turn Google Ads results into clearer next steps for your business.
Google Ads, organized around campaign management, auditing, reporting and ongoing improvements.
Day-to-day management of your Google Ads account, with experienced oversight of structure, bidding, budgets, negative keywords, and creative.
A structured review of your existing account, available on demand. It follows the same audit David runs in the first week of a new engagement.
Plain-language reports that read like letters from an advisor, explaining what changed, what it means, and what to do next. No vanity dashboards.
Continuous, methodical improvements through bid adjustments, ad copy tests, landing page recommendations, and audience refinements. Managed with the care of an in-house lead.
The method
We start by understanding your business, your offers, and what a good lead actually looks like. Your Google Ads account is configured around those priorities.
Strategy precedes spend.
Every existing campaign, conversion event, and audience is reviewed against the same checklist David uses in client engagements.
Find the waste before adding budget.
Bids, budgets, negatives, and creative are reviewed regularly, with deliberate adjustments based on performance.
A patient hand on the wheel.
You receive written briefings that explain what happened, why it matters, and what we're doing next. You stay informed without becoming a media buyer.
You should never feel lost in your own account.
Ongoing engagement
Google Ads changes constantly, including match types, bidding signals, automation defaults, and policies. We review the account regularly and explain which changes matter for your business.
Bids, budgets, negatives, and creative reviewed on a regular cadence.
Plain-language answers when Google introduces a change or a new recommendation.
Strategy, structure and spend examined together.